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Prairie Dog Named Agency of Record for Children’s Mercy

Trozzolo Communications Group’s health care division, Prairie Dog, has been named agency of record for Children’s Mercy Kansas City. As the agency of record, the firm will handle integrated advertising and marketing efforts, which includes strategic planning, media planning and buying, creative strategy, concepting, design and creative production.

“Children’s Mercy is the type of client you dream of working with,” said Angelo Trozzolo, president and CEO of Trozzolo. “The work they do is meaningful to many families, both locally and beyond. We are honored to be a small part of their great work moving forward.”

Children’s Mercy is one of the nation’s top pediatric medical centers and consistently ranked as one of the nation’s “Best Children’s Hospitals” by U.S. News & World Report. The organization works to improve the health and well-being of children through comprehensive family-centered health care, clinical and psychosocial care and research.

“We are delighted to begin our partnership with Trozzolo,” said Laurie Ellison, vice president and chief marketing officer for Children’s Mercy. “We have long admired their work across many industries, including health care. We look forward to working together to create new, insightful and compelling advertising that tells the remarkable stories of the patients, families and staff of Children’s Mercy.

Trozzolo’s partnership with Children’s Mercy kicked off April 2018, the same month Prairie Dog, Trozzolo’s health care division, celebrates its 10th anniversary with the agency. Prairie Dog was founded in 1996 and was acquired by Trozzolo in 2008. Prairie Dog provides health care marketing solutions to hospitals, health systems and health care organizations across the United States.

“Over the past 22 years we’ve had the pleasure of working with top-tier hospitals and medical centers across the country,” said Jerry Hobbs, president of Prairie Dog. “Being able to partner with Children’s Mercy, a hometown hospital that we admire, means a great deal to our team.”

Trozzolo Communications Group is Kansas City’s leading marketing communications agency and works with clients across all industries – from health care to law firms to business-to-business and business-to-consumer companies and brands to nonprofit and government entities.