Atomic Fusion Lab
Presentation
Worksheets
Client Quickstart 1
Ball drop wars.
The major cell phone carriers are all competing for customers. In these spots they each position their network’s performance as the most important factor that makes customers switch to a new carrier.
Pick any of the top four cell phone service providers and build a customer story.
Client Quickstart 2
Creepy gloves for my feet.
Tina Fey has been working for American Express for a number of years and sharing a wild collection of purchased items. Showing customers that no matter what their credit needs AmEx has a card to match.
Pick any of the top credit card companies and build a customer story around needs and rewards.
Pick any of the top four cell phone service providers and build a customer story.
Client Quickstart 3
Boring Insurance.
There is a large segment of the population that needs auto insurance. Geico has taken the approach that almost no information is needed to sell their product. They drive people to get a quote to save money.
Is their another way to approach this audience? Build a customer story around auto insurance.