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Senior Digital Strategist

Senior Digital Strategist

The Senior Digital Strategist plays a critical role in the agency’s strategy discipline by providing business-driven counsel to clients in digital and social realms. This position is ultimately responsible for developing and executing digital strategies to drive awareness, engagement and traffic to align with overarching brand strategies. Key deliverables include defining digital initiatives necessary to maximize overall marketing communications goals, as well as determining appropriate digital platforms needed to achieve objectives. The Senior Digital Strategist works closely with account, media and creative teams – in some cases serving as a liaison to help integrate disciplines.

Primary Responsibilities

  • Define opportunities for digital strategy in the overall context of a client’s marketing communications plan.
  • Develop digital, mobile, e-commerce and social marketing strategies that deliver on clients’ key performance indicators and business objectives.
  • Work closely with media and analytics teams to design measurement, testing, and optimization mechanisms to evaluate and drive campaign success.
  • Lead and consult with internal teams regarding implementation of tactics, technologies and coordination of efforts while ensuring tactical plans achieve client objectives and strategies.

Experience

Bachelor’s degree required, graduate degree is a plus. Minimum five years’ experience in marketing strategy or digital implementation roles. Direct and digital marketing experience in agency, client or management consulting environments also required.

If you are expert in digital marketing: websites, online media, search, social, mobile, email, analytics and possess an innately curious mind, we’re ready to hear from you.

Please send letter and resume to careers@trozzolo.com