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Work: GEHA

GEHA is a niche brand that has a unique positioning in the health and dental insurance marketplace. They serve federal government employees and compete against the big boys like Blue Cross, Aetna, MetLife and others. This is truly a David vs. Goliath story, so we do everything we can to look and sound vividly different during the “open season” period in Washington, D.C. Guess who won?