Work: HCA Far West: Sunrise Hospital
How do you shock people out of their complacency regarding GERD? And compel them to visit the new gastroenterology treatment center at Sunrise Hospital? With animated horror story videos where food is the evil-doer. The videos played in-cinema around Halloween, and lobby movie posters completed the shocking experience.
HCAFW: 30 TV Spot GERD Campfire
Text ER Campaign: Cobra Spot
HCAFW: 30 TV Spot GERD Stalker