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Work: Royals 2 Royals

Royals fever was definitely infectious as the team made its second World Series run in two years. So we thought we’d get those other royals involved, just to be nice. Our Royals2Royals Twitter project began with an invite to Buckingham Palace and snowballed – or was it fastballed? – into an award-winning campaign stuffed with memes and making fans on both sides of the pond.