Trozzolo Founding Member of Kansas City Diversity Initiative
It is no secret that diversity in the advertising and communications industry is lacking. Tired of just talking about it, a group in Kansas City is taking action and launching The BrandLab KC. Trozzolo is proud to be a founding partner of this initiative.
The BrandLab started in Minneapolis with a vision of a marketing industry that thrives on the insights and creativity of people with diverse ethnic and socioeconomic backgrounds.
This starts in the classroom, in high school, introducing students to a whole world they often do not know exists. The BrandLab guides and prepares these students for creative careers, through college and, eventually, to the workforce.
The results in Minneapolis have been remarkable. While there has been interest in starting The BrandLab in other cities over the years, no city has been able to muster enough interest and initiative to take action – until now.
A local board is currently being formed, with a goal of hiring a Kansas City executive director in the spring. The program will launch late summer 2018.
Trozzolo is committed to improving diversity in our industry and is excited to be among a small group of firms in Kansas City taking the lead.
Visit http://www.thebrandlab.org/ for more information on The BrandLab.