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Trozzolo named digital agency of record for Westlake Ace Hardware

New digital creative campaign, website on the way for national brand with local headquarters

We’ve shined up our tool belts, sharpened our lawn mower blades and finally tightened all the loose screws around here because Trozzolo Communications Group has been named digital agency of record for Westlake Ace Hardware. For a Kansas City-based communications firm with reach across the country, it only makes sense to sign on a client with similar structure and values. 

Headquartered in Lenexa, Kansas, Westlake has been in operation for more than 100 years and operates more than 130 neighborhood stores throughout the country. In addition, Westlake has opened or will be opening a total of 11 stores in California in 2019 and 2020.

Trozzolo will be responsible for increasing brand awareness and boosting sales nationally through social media, paid search, local listings and a handful of additional, cutting-edge digital advertising technologies.

“Our partnership with Westlake is already off and running, with the fast-paced nature of retail and how important they are in their communities,” said Director of Integrated Channel Delivery Josh McCoy. “We’re excited to team up with a national organization with headquarters in the KC metro. Our digital tools will help support continued growth from various angles."

In addition to managing Westlake’s digital presence, Trozzolo will be revamping Westlake’s website to integrate into today’s ecommerce-driven landscape and differentiate Westlake from other big-box hardware stores.

“We’re definitely looking to incorporate the latest e-commerce technologies into Westlake’s new website, but we’re also looking to show customers that we’re different,” McCoy continued. “Westlake’s upgraded site will really set them apart, whether it’s by highlighting their staff, promoting commercial business or providing DIY projects for the kids.”

Westlake Ace Hardware is joining clients such as McDonald’s, Halls, Children’s Mercy Hospital, Enterprise Bank & Trust, Kansas Speedway and many others on Trozzolo’s best-in-class roster.