Trozzolo Named Public Relations Agency of Record for Boulevard
Trozzolo Communications Group is tapping a keg as it announces a partnership with Boulevard Brewing Company as its national public relations agency of record.
As PR agency of record, Trozzolo will handle media relations, including strategic planning, executing press efforts, helping Boulevard maintain and build its brand as a leading craft brewer, and amplifying the story of Boulevard’s side hustle, passion project and creative playground, Boulevard Beverage Co.
“When I was young and idealistic, I thought that, in order to be considered a ‘real’ agency, you needed an airline, a car brand and a beer,” said Angelo Trozzolo, president and CEO of Trozzolo. “I have since matured and changed my perspective of what defines a ‘real’ agency, but we’re a third of the way there!”
Boulevard Brewing Co. is one of the largest specialty brewers in the Midwest. Its brands include Unfiltered Wheat Beer, Pale Ale, Space Camper and Tank 7, and its beers are available in 41 states and 11 countries. Boulevard Beverage Co. represents a step outside of the sandbox, pushing boundaries and exploring new territory in a drive to deliver the best and most interesting adult beverages, including Fling Craft Cocktails and their newest innovation, Quirk Spiked and Sparkling, a line of hard seltzers hitting the market in June.
“We are excited to partner with Trozzolo,” said Natalie Gershon, vice president of marketing for Boulevard. “As a brewery dedicated to ‘moving beer forward,’ we admire Trozzolo for taking the same approach to their work. We’re eager to collaborate with them in developing successful efforts that elevate our entire portfolio.”
Trozzolo’s partnership with Boulevard kicked off in April and the two hit the ground running as they announced Fling Mojito—the seventh addition to the Fling family—and an alliance with PlayStation to commemorate the release of the upcoming game, The Last of Us Part II, with special-edition packaging and exclusive giveaways.
“Boulevard is a pillar in Kansas City, not only for the beer they brew and the beverages they’ve concocted, but for the good work they do in the community,” said Joshua Brewster, vice president of public relations at Trozzolo. “It’s an honor and privilege to partner with this iconic Kansas City brand, and I’m excited to help continue to tell their story.”
Trozzolo Communications Group is Kansas City’s leading marketing communications agency and works with clients across all industries – from health care, law firms and business-to-business and business-to-consumer companies and brands to nonprofit and government entities.